True things about Google. If we apply the POSIWID principles from systems thinking (Purpose of a system is what it does), then Google is mainly a Search Ads company. Given its history, it will be extremely hard to reinvent itself to be something else.
People forget that the digital cameras emerged around '96 when Kodak made the most profit, but the company continued to make a profit until 2008 or so. You don't kill your cash cow. You either milk it 'till the end, or tune it. For them, is adding generative AI capabilities.
True things about Google. If we apply the POSIWID principles from systems thinking (Purpose of a system is what it does), then Google is mainly a Search Ads company. Given its history, it will be extremely hard to reinvent itself to be something else.
People forget that the digital cameras emerged around '96 when Kodak made the most profit, but the company continued to make a profit until 2008 or so. You don't kill your cash cow. You either milk it 'till the end, or tune it. For them, is adding generative AI capabilities.